The Midas Touch: Golden Technology

What seems like a far-off luxury could actually be the next best thing for your skin. Truth be told, if the Japanese, Romans, and Egyptians were using gold for various skin care treatments since early time, we have a lot of catching up to do! A few companies out there are now including gold in their lineups, and we say it’s about time!

What is Gold?

gold anti-aging ingredient

The gold in the pot at the end of the rainbow aside, gold is a precious metal that has been used to make jewelry since at least 4000 B.C. It’s fairly malleable and is found to be a typically dark reddish yellow. The gold that we know today actually originated in space and was brought here by a meteor bombardment nearly four billion years ago.

What Can Gold Do For Your Skin?

gold anti-aging ingredient

According to a New York City cosmetic dermatologist, “Gold is used as an anti-aging ingredient, as it can help reduce inflammation, which is a cause of acne and hyperpigmentation,” says Dr. Paul Jarrod Frank. “When applied topically, it also helps brighten the skin.” Dr Joshua Zeichner, Director of Clinical and Cosmetic Dermatology at Mt Sinai Hospital in New York City adds that it can also “improve the appearance of wrinkles and brighten dark spots.”

It’s the perfect ingredient to use to temporarily brighten those under eye circles or to give a nice glow for an evening out.

Gold is an antioxidant and has anti-inflammatory properties. It can also calm acne, reduce skin redness, and protect against the free radicals that lead to wrinkles and sun damage. Dr. George Sun, facial plastic surgeon, prominent medical-grade skin care specialist, and founder of MDSUN, believes it has the ability to reduce fine lines and wrinkles, and enhance the penetration of cosmeceutical actives. “One small study in 2010 demonstrated that gold may enhance penetration of other skin actives,” he says.

It tends to work best for people with dry or aging skin. “When extensively combined with other moisturizing actives along with stem cells, growth factors, and peptides, gold can help with repair of the natural skin barrier while providing a luxurious and rich experience for the skin upon application,” states Dr. Sun.

How Does It Work?

gold anti-aging ingredient

Gold can activate the basal cells of the skin, which increases the elasticity, making it helpful in reducing wrinkles, fine lines, blemishes, and marks on the skin. . .making you look younger. Couple that with the fact that many believe that skin care with gold can slow down the depletion of collagen levels in your skin cells and help to reduce the breakdown of elastin to restore elasticity of the tissues, and you may become an ageless beauty!

Ions present in gold help in stimulating the cells, nerves, and veins in the body, leading to improved circulation and increasing the metabolism of skin cells and secretion of waste. Antioxidant properties help to increase blood circulation and lead to a reduction in acne and other skin allergies. It’s also said to have anti-bacterial and anti-inflammatory properties that help oxygen enter the skin for renewal of the cells. This can come in handy for treating inflammatory disorders of the skin and help to rejuvenate the skin.

Gold also helps to improve blood circulation, help to hydrate and maintain the skin’s moisture level. “Gold can certainly have a brightening effect, even a bronzing effect due to the color itself,” says Mara Weinstein, a dermatologist at Schweiger Dermatology Group in New York City. That’s because the particles are reflective. As a result, it can lend that highlighted finish so many people seek, giving the appearance of hydrated and dewy skin.

At the very least, gold definitely lends “a luxurious look and feel to the skin product,” according to Dr. Sun.

Are There Risks to Gold in Skin Care?

Gold isn’t soluble, so the risk of applying it topically in the form of flakes or nano gold is low. Pay close attention to the entire ingredients list of your product: some additives may cause an allergic reaction, other than the gold, itself. Test your new gold-laden product out on a small patch of skin first, before applying to your entire face, just in case.

Where Can You Find Gold Skin Care Products?

MDSUN Collagen Lift is a “truly exceptional serum,” according to Nicki Zevola Benvenuti of FutureDerm. It has all of the advanced hard-to-find anti-agers like repair enzymes, plant stem cells, and human stem cells, all rolled up into one effective, luxurious product.